One of type of website that you will want to build today is that of the capture page. Without this in place, affiliate marketing, and a lot of other pages will fail to convert on their traffic. Even ecommerce websites have these in place, and it’s in regards to signing people up for the newsletters that they are sending out. If you want to create market share for any industry, you will need to have these strategic sites and they cannot just have one single navigation feature. You’ll want to have several elements and you’ll want to have seo at the helm of everything. Building the page is the easy part, implementing the right kind of optimization becomes the difficult matter altogether. It’s there that people either make or break their page.
The text of every sales page should be keyword rich, dense with information and ideas, not just for show. People get this confused a lot. You want to make sure that your keywords are repeated, but not so much that your audience walks away before signing up for what you want them to move forward with. Too often people get the wrong elements in place and end up causing a great deal of problems for themselves and others. Instead of focusing on the keyword density, make sure that the information is easy to find and create a call to action that flows in line with the content overall. If you just ask people to sign up or give you information, you’ll fail. Take 1,000 words of content and break them up into categories and display the information as easy as you can so that people get the whole picture of what you’re trying to sell them on.
Don’t assume that you can get away with just bold text, hierarchy and that’s it. You want to have a lot of graphics, and these have to be unique and used for their intended purpose. That means that you may have to spend a little money in the creation of the images that you use. Don’t just steal existing options and don’t just focus on big bold red fonts to get your message across. Instead, you need to hire a graphic designer or work with graphic design software so that you can build the graphics and make sure they break up the dense text. If you do not have good images or graphics, you will not get anyone to sign up. This also helps with seo in that your code structure will have proper calls to action, title tags, alt tags and more.
The Call To Action
The call to action should be clear, with all the Meta data filled out properly. Good use of keywords matters, and the call has to be something that is worthwhile and doesn’t require a credit card. If you’re selling something then you need to explain every detail within your sales page in a very nuanced manner. Hire someone to write and script this well or you could end up spinning your wheels only to get rejected by all the visitors to your page. You need to make sure that your call to action gives the person power to act on something worthwhile, and not just on a sales pitch that you craft.