Never before has there been so many scams proliferating the general public. You will be hard-pressed not to run into a scam by searching through classified ads today. Just one search and you can run into a variety of offers that are “too good to be true”. Scammers are getting smarter, and they are not just isolating things to weird emails, or ads that promise you riches, they are focusing on gullible web users, business owners, and anyone that doesn’t know what proper SEO looks like. The worst of all is that there are SEO services that you can purchase right now, that don’t deliver on the promise or the components that you should have for a website.
For those that have ever purchased a package that promised to deliver real search engine optimization, there are several things to consider before you are conned out of your money. The following are just some of the most common problems that come up when you are being had. Remember, not all optimization companies know what they are doing, and it will be evident if you pay close attention.
Beyond Traffic Generation
The first thing that you need to know about SEO services, specifically about hiring someone is that it takes time to see results. This is not what scam artists say, and this is not what bad companies say. A legitimate company will tell you this, and will instruct you to be patient. They will also outline the methods that they will use to make sure that you get top billing throughout the internet’s top search engines. Traffic may not start pouring in on day one. However, if it does start pouring in and you see your analytics jump, focus on the referencing websites. If you are getting hits from 1 URL or a traffic generation website, you are being scammed. This type of traffic is awful, doesn’t convert well, and will definitely leave you with a lot to be desired.
Backlinks That Are Irrelevant
Backlink generation is part of the circulatory system of search engine optimization. The more links you have from relevant pages, the more authority and trust your page will have over time. What bad SEO services will do, however, is that they will link to your page through archaic methods and negative impacting sites. You may get hit with 1,000 links in a day, and all of them will be from sources that do not get any sort of traction with search engines. There’s nothing worse than getting linked from pages that either aren’t related to what you’re doing or are foreign language pages that are obviously being used by many people to scam SERP.
In sales, the upsells are commonplace. However, you will find that despite this, you will get strong-armed into trying to purchase more optimization than you may want. For instance, many bad companies will ask you to subscribe to their proven method and then charge you thousands upon thousands of dollars, telling you that they are doing proper “implementation”.
Don’t get this wrong, however, there are some legitimate SEO services that charge thousands, but they will not only dedicate their lives to your page, they will ensure that you get into some arenas that you’ve never been before and get traffic that is 100% targeted, and unique. However, there are also a lot of companies that will just sell your site to a traffic generator and take every shortcut possible to do as little work as they can, while pocketing a lot of money.
In the end, you have to be wary of whom you hire to help you with your website. Not only that, make sure that when looking for a good service, you go ahead and get estimates from several candidates. That way you can bounce around some options, instead of making an impulsive buy.